LEGAL
Cookie Policy
The cookies and similar storage we use, what each one does, and how to change your choices.
What we use
Cookies and similar storage are small pieces of information a website keeps in your browser. We keep this to a minimum: no analytics, advertising or tracking, and nothing from other sites. What we use:
Strictly necessary
Needed for the website to work as you use it: remembering your cookie choices and keeping the watches and straps you add to your cart. These cannot be switched off.
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
tnw_consentCookie (first party) |
THE NEW WAVE | Stores your cookie choices so we do not ask again on every page. | Strictly necessary | 6 months |
tnw-cartLocal storage |
THE NEW WAVE | Keeps your cart while you browse and if you come back later: each watch you configure (with its strap and a random line reference) and any additional straps and quantities. It contains no personal or payment information. It stays on your device until you choose to check out, when its contents are sent to our secure checkout, provided by Stripe. | Strictly necessary | Until you empty your cart or clear your browser storage |
tnw-trust-barLocal storage |
THE NEW WAVE | Remembers that you closed the message bar at the top of the page, so it stays closed when you come back. Set only when you close the bar. | Strictly necessary | Until you clear your browser storage |
Preferences
Remember small choices on this device so the site feels familiar on your next visit, such as skipping the full opening animation and the collection swipe hint once you have seen them.
| Name | Provider | Purpose | Category | Duration |
|---|---|---|---|---|
tnw-introLocal and session storage |
THE NEW WAVE | Remembers that you have seen the opening animation, so it is shortened on return visits. | Preferences | Until you clear it or withdraw consent (session copy: until the tab closes) |
tnw-collection-hint-seenLocal storage |
THE NEW WAVE | Remembers that you have used the collection carousel, so the swipe hint is not shown again. | Preferences | Until you clear it or withdraw consent |
Checkout on Stripe
Checkout takes place on a secure page provided by Stripe, which sets its own cookies there. They are controlled by Stripe, and Stripe’s own cookie notice applies.
| Category | Examples | Purpose |
|---|---|---|
| Strictly necessary | __stripe_mid, __stripe_sid, m |
Run the secure payment page and help Stripe prevent fraud. |
Stripe uses these only to run the payment and prevent fraud. The full list is in Stripe’s cookie settings.
Your choices
On your first visit we ask before using optional storage. You can change your mind at any time:
“Cookie settings” is also in the footer of every page. Withdrawing consent removes the optional storage straight away. We remember your choice for 6 months. You can also block cookies in your browser, but the cart and checkout need the strictly necessary ones.
Contact
Questions about cookies: sales@thenewwave.watch. If we start using new cookies, we will update this page and ask first where the law requires it. See also our Privacy Policy.