A New Philosophy of Watchmaking

MEET THE BRAND

OUR MISSION

Accessible Horological Excellence

We believe exceptional watchmaking should be accessible.

For too long, extraordinary design, materials and mechanical engineering have been associated with extraordinary prices.

The new wave was born to challenge that idea. As our name suggests, to usher in the impending new wave of accessible horological excellence.

Our ambition is simple: create watches with genuine horological interest, distinctive design and exceptional materials — without the traditional luxury markup.

Close view of Project 2 in Black Carbon: the chamfered carbon-fibre case, the strap and the balance wheel through the crystal

OUR ETHOS

Challenging the Old Rules

We respect traditional watchmaking. We just don’t believe we have to follow all of its rules.

The world has changed. Modern manufacturing, new materials and a global supply chain have opened possibilities that simply didn’t exist before.

We design in the open, work directly with specialist manufacturers and obsess over the things that actually matter to the watch itself.

Less money spent maintaining the conventions of luxury. More invested in the product on your wrist.

Project 2 in side profile, lying flat: the thin carbon-fibre case, its TNW crown and the strap

The man behind the watch.

“I started the new wave with a simple ambition: to create distinctive mechanical watches with exceptional specifications, without the extraordinary markups traditionally associated with luxury watchmaking.”

CharlesFounder, the new wave watch company
Black and white photograph: a row of open white carry cases, each with the new wave plate, being packed with watches

sales@thenewwave.watch
@thenewwavewatchco

A letter from Charles, founder of the new wave watch company

Hi there, I’m Charles, founder of the new wave watch company.

I’ve spent the last seven years living in China, surrounded by one of the most important manufacturing ecosystems in the world. I also happen to love watches.

While living here, I often posted videos about things in China that interested me. One day, I made a video about the fascinating history of Chinese horology, from Yi Xing’s pioneering mechanical clockwork in the 8th century, through Su Song’s astronomical clock tower and the imperial workshops of the Qing dynasty, to the rise of modern Chinese mechanical watchmaking and recognition at the GPHG.

Then something unexpected happened.

The first Chinese watch brand to win a GPHG award reached out. We struck up a friendship, and suddenly I had a level of access and insight into the Chinese watch industry that I could never have expected.

What I discovered was an entire industry that much of the world knows very little about. Independent brands pushing original design. High horology beginning to emerge. Manufacturers with extraordinary technical capabilities. Generations of knowledge and infrastructure capable of producing incredibly sophisticated mechanical watches.

The deeper I went, the more I started thinking about what could be done with all of that capability.

I’ve always been fascinated by the idea of democratic luxury. Exceptional design and craftsmanship often come at a price, but there are moments when technology, knowledge and industry reach an inflection point, and suddenly things that were once inaccessible become possible.

Nowhere did that feel more relevant than in watches. Millions of people love them, yet so much of the industry remains financially out of reach.

So I asked a simple question:

How good could a mechanical watch under £1,000 actually be?

Could we use the extraordinary capabilities around us to create something genuinely ambitious?

Original design.
Serious mechanical watchmaking.
Interesting materials.
Obsessive attention to detail.

So I decided to find out.

Nearly two years of sketches, prototypes, factory visits, mistakes, changes and starting again followed.

P2 is the result.

I hope the level of attention and care comes through, both in the watch itself and in the words of the people who already own one, which you can read below.

Thank you for supporting my vision.
Enjoy your watch.
Welcome to the new wave.

Charles

Founder, the new wave watch company

WHAT THEY SAY

In their words.

Messages sent to us on Instagram, shared with the customers’ names left out.

Received my watch today. … The packaging is freaking beautiful and the watch, oh my god! It’s even better than it looks in the pictures. Feels so lightweight and premium.

Customer feedback via Instagram
  • I expected it to be good, but it is better than I could imagine!!

    Customer feedback via Instagram
  • This is the single greatest brand development I’ve seen. Keep up the good work!

    Customer feedback via Instagram
  • Trust me, we are all with you! You are redefining the industry! Keep that determination up and we will make your vision come true! Incredible

    Customer feedback via Instagram
  • Never taking it off haha going to wear it everywhere

    Customer feedback via Instagram
  • You guys must be over the moon. Fully deserve all the praise you get. My wallet will hurt from finding you guys. Or not hurt as the brand is focused on being affordable!

    Customer feedback via Instagram
  • First of many thanks man … such a beautiful piece

    Customer feedback via Instagram
  • I’m getting my boys on the new wave too!! Told them all about the white one and now they all waiting on the black one with me

    Customer feedback via Instagram
  • 10/10 customer service mate! Thank you for looking into it

    Customer feedback via Instagram
  • Absolutely brother!! Yall are killing it man! Looking forward to the next drops

    Customer feedback via Instagram
  • Guys you are the absolute king of this game

    Customer feedback via Instagram
  • Great news man! Got the watch and happy owner!

    Customer feedback via Instagram
  • Bruhh…. Thats also fire. You will make history

    Customer feedback via Instagram
See the original messages

Cropped to each customer’s own message. Profile pictures and names are not shown.

  • Instagram message: I expected it to be good, but it is better than I could imagine!!
  • Instagram message: This is the single greatest brand development I’ve seen. Keep up the good work!
  • Instagram message: Trust me, we are all with you! You are redefining the industry!
  • Instagram message: Never taking it off haha going to wear it everywhere
  • Instagram message: First of many thanks man, such a beautiful piece
  • Instagram messages: I’m getting my boys on the new wave too!! Told them all about the white one and now they all waiting on the black one with me
  • Instagram message: 10/10 customer service mate! Thank you for looking into it
  • Instagram message: Absolutely brother!! Yall are killing it man! Looking forward to the next drops
  • Instagram message: Guys you are the absolute king of this game
  • Instagram message: Great news man! Got the watch and happy owner!
  • Instagram message: Bruhh.... Thats also fire. You will make history

This is not the old world of watchmaking.

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