
01 — PHILOSOPHY
We live in a time when everything is moving faster than ever. From the latest breakthroughs in technology and software to the products that are being released to support the innovation, the language of design, at least to us, seems to be undergoing a distinct evolution of its own to reflect the world we are entering…
We wanted to create a watch that embodied this shift for 2027. Something unmistakably contemporary, with a form that catches the eye, yet remains true to the fundamental principles of watch design: elegance, proportion and simplicity.
We chose the octagon for its distinctive geometry, and its meaning. Architecturally, it offers eight generous directions for visual rhythm but as we explored the eight-sided form further, we liked another layer of significance.
In Chinese culture, the number eight is associated with prosperity and good fortune, its pronunciation echoing fā, meaning to prosper or flourish. We appreciated the thought that our watch might carry this sense of good fortune with it.
And of course turn the figure eight on its side and it becomes the symbol of infinity. This felt particularly fitting for a case shape we hope to develop and evolve over time, creating new interpretations while retaining a recognisable identity. What began as a search for an unconventional case shape became something more meaningful: a design that brings together prosperity and the pursuit of endless possibility.












